BENEFIT CONCERT SET TO RAISE FUNDS FOR "NEW LEASH ON LIFE"

Traditional Country Network and Ross Key Country Host Benefit in Lebanon, TN
NASHVILLE, TN, JULY 10, 2012: The Traditional Country Network and its CEO/Founder, Ross Key (aka: Ross Key Country), are committed to helping raise much needed funds for the NEW LEASH ON LIFE animal shelter in Lebanon, Tennessee. The staff is busy organizing and booking entertainment for a six-hour "DOG DAYZ OF AUGUST" benefit concert to be held on Saturday, August 18, 2012 at Pro Bowl West located at 501 West Baddour Parkway in Lebanon, Tennessee. The benefit will begin at 12:00PM (noon) and last until 6:00PM. The live music will continue until 11:00pm. It is free and open to the public. A goal of $5,000.00 has been set with hopes to exceed.

Key heard that New Leash On Life adopted a "No Kill" policy for their healthy residents. Adoptable pets are no longer euthanized to make room for new residents. Because of this policy, and the programs that the animal shelter has in place, expenses will increase. They also have a "Pantry for Paws" which assists those who cannot afford to buy food for their pets during this difficult economy. The organization is also trying to raise funds for a much needed update to their current software program that maintains the records of animals health care, adoptions, etc.

Key and his staff have recruited many area entertainers and songwriters for the event. The current lineup includes Ross Key Country (emcee) with special guest, CMA Hall of Fame songwriter, Roy August. Other performers are EllieMae Kay, PJ Steelman, Vince Barrios, Gene Payne, Tim Hood, Tommy Turner, Starr Michelle, Donny Barthelemy, The Buzz! Band, Harold Webb, David Hare, Bobby Pizazz, Chris Turner, and Jeffrey Lyle.

"We are still looking for sponsors to help with funding of the shelter," Key stated. "Local businesses can donate $250.00 and hang their banner during the event and even set up a table to distribute literature about their individual services or products. With a $500.00 donation, the business will be listed with a sponsorship ad/logo on the poster as well. This is such a great cause and with the recent triple-digit temperatures for the past few weeks, our friends at the shelter need our help. 100% of the proceeds raised from the benefit will go to the shelter. There are no administrative fees being withheld. All of the entertainers are donating their time and talent to this worthy cause. I am truly honored and grateful for the outpouring of support by the music industry."

For more information and updates, please visit www.rosskey.com. To donate, please go to http://www.newleashonline.org/index.php/donate. When completing the form, type in "DOG DAYZ OF AUGUST BENEFIT" on the "Address 2" line. This will aid in keeping donations accountable for the benefit concert. Donations will also be accepted at the event by the animal shelter's staff.

The New Leash On Life shelter is located directly behind the event location and will be open during the benefit hours for visitors. The physical address is 507 Jim Draper Blvd (off Baddour Parkway behind Pro Bowl West - for mapquest use 507 W. Baddour Pkwy) Lebanon, TN 37087.
Phone: (615) 444-1144